Does Hiring A Freelance Copywriter Beat Hiring In-House?
High quality content is hard to come by in a world of AI, unreliability, and rising costs. However, copywriting is crucial for your business’s marketing capabilities, which puts many business owners in a sticky situation.
Do you build an in-house content team, or do you hire a freelance copywriter?
For those with growth on the mind and who’d like to improve on the SEO and brand credibility fronts, the right words matter. But so does flexibility, cost-efficiency, and getting things done quickly. That’s why for many small businesses, startups, digital agencies, and even multinationals, working with a freelancer copywriter simply makes sense.
Not quite convinced? Let’s dig a little deeper and explore five reasons hiring a freelance copywriter beats someone in-house.
You Get Top-Tier Skills Without the Overhead
Keeping costs down is one of the biggest headaches business owners face. That’s why they often turn to freelancers in the first place, and a freelance copywriter can bring decades of experience across multiple industries, formats, and writing styles.
Since they’re freelance, you pay for what you get, too, and don’t have to worry about sick days, holidays, and taxation. All you pay for is their copywriting skills. And that’s it.
Compare that to hiring an in-house copywriter with the same experience, and you’re talking tens of thousands of pounds a year and no guarantee they’ll do the business. Even hiring a junior content writer means spending months on training.
Hiring a freelance copywriter, on the other hand, gives you ready-to-go experience from day dot.
2. Cost-Effective Scalability
Hiring and onboarding a content team or writer is expensive, from salaries to software, pensions, desk space, and more. Freelancers cut fixed costs and work on a project-by-project basis, so you can scale your content creation up or down as needed.
For businesses with ever-changing workloads or occasional content needs, freelance copywriting is also your best bet, as they’re used to working to changing briefs or at short notice when you need them.
3. You’re Not Paying for Dead Time
Let’s be honest, just because your employee is contracted to a 40-hour week, doesn’t mean they’re being productive for 40 hours a week. With a freelancer, you charge based on delivered results, which could be a single blog to five product descriptions, or a complete website rewrite.
No matter what copywriting requirements you have, every penny you spend goes towards something tangible.
4. Freelancers Understand Deadlines and Deliverables
Most experienced freelance copywriters live and die by deadlines. They’re used to hitting targets for their clients, juggling priorities, and communicating timeframes and any issues clearly and effectively.
They also often bring their own content strategy knowledge and can slot into your marketing team without needing their hands holding. That saves time, cash, and your sanity.
5. You Gain Outside Perspective (And Less Office Politics)
A freelance copywriter has nothing to do with your internal office politics or company silos. They come in with a fresh perspective, challenge vague briefs, and bring insights from other industries and past experience to help you craft something unique.
That’s a fast way to generate original ideas, and it often leads to better-written content that resonates with your target audience.
Work Smarter With a Freelance Copywriter
For businesses that need high-quality content without the hassle of recruitment, training, or overheads, a freelance copywriter can be the perfect partner. Whether you’re building out a blog, revamping your website content, or launching a campaign, freelancers offer agility, experience, and ROI.
Need a freelance copywriter with a proven track record? Email james@writeocreative.co.uk to find out more.